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Im very happy to announce today I have achieved the Google Analytics qualified individual certification.

A Google Analytics Qualified Individual is proficient in the following; ( Full list available here )

  • Determine what Google Analytics can do for your business or website
  • Best practices to setup and create Google Analytic accounts
  • Best practices to create and manage profiles
  • Best practices to implementation Google Analytics tracking codes
  • Best practices for Goal and Filters creation and customization
  • Best practices for E-commerce tracking
  • Campaign tracking and Google Adwords Integration
  • Tracking of custom PPC, Banner, Email campaigns
  • URL tagging
  • Event tracking and virtual pageviews tracking for JS, Flash and downloads
  • Use of Google Analytics to generate and customize reports
  • Interpreting reports
  • Best practices for analyzing data and trends
  • Revenue metrics analysis

The certification givees you the confidence in me to have the ability in structuring detailed web analysis reports and also the ability to analyze the data within the report to help you achieve greater results in conversion, traffic and PPC effectiveness.

PS: I am very proud of obtaining the certification, however there are some advanced areas such as using Reg EX and setting customer visitor segment variable which I need to refresh myself on. If you fancy taking the certification yourself, head to http://google.starttest.com/